Mansoor Majidi
Case study 02ABANK · 2025
ABANK

Rebuilding ABANK’s entry and identity flow.

From password-based return access and ambiguous document capture to a clearer, device-aware authentication and identity-verification journey.

ABANK identity information screen
ABANK national ID receipt guidance
ABANK video verification screen
Role
Design Lead · Reviewer · Decision Partner
Scope
Login · Signup · Identity Verification
Research
7 moderated usability sessions
Status
Development · Not launched
01 · Legacy flowWhere friction accumulated

The old flow made users solve product constraints on their own.

The Product team surfaced the initial problems through existing signals and user feedback. I reviewed the full customer-definition journey with the team.

The issues were not limited to one field. They appeared across return access, card and receipt capture, signature input, and a long mandatory information form.

Video verification already existed; our work focused on restructuring its guidance and place in the wider flow.

01

A password users had to remember

The old journey defined a password for future entry after verification.

02

No real receipt path

Without a physical card, users had to upload the same receipt twice as the card front and back.

03

Small, generic capture areas

Card and signature inputs gave too little spatial guidance—especially on smaller devices.

04

One long mandatory form

Required supplementary information was presented as a single, demanding page.

02 · My roleLeadership, not authorship theater

I helped the team decide what needed evidence—and what needed another iteration.

My role was Design Lead, Reviewer, and Decision Partner. I was not the primary execution designer or the test moderator.

Product design

Mehrnoosh

Designed the flows and UI, then brought each flow into review when it was ready for critique.

Design leadership

My role

I reviewed flows, compared alternatives, identified validation needs, and helped decide how findings should change the design.

Usability testing

Bahar

Owned the moderated testing work with support from Mehrnoosh. I reviewed the findings and outputs afterward.

03 · Intermediate solutionBefore usability testing

These screens were the middle iteration—not the final flow.

We had improved hierarchy, copy, and guidance, but the solution still carried assumptions that needed to be tested.

The supplementary-information screen shown here is one step inside the full journey. It is not the initial version of the entire flow.

04 · EvidenceModerated task-based testing

Seven users tested the intermediate flow one session at a time.

Participants completed login or identity-verification tasks while thinking aloud.

The team captured hesitation, confusion, errors, and friction. I reviewed the findings and outputs; I did not moderate the sessions.

7users in round one
1:1moderated sessions
Think aloudtask-based protocol
Hero finding

Our first solution was still confusing.

The clearest example was the distinction between the national ID card serial and the receipt tracking code. Testing showed that better-looking UI had not yet created a reliable mental model.

05 · Final flowWhat changed after testing

We changed the model, not only the interface.

The final journey addressed access, document states, capture guidance, signature space, and the structure of mandatory information together.

It was then tested again before handoff and development.

01 · Return access

Authenticate once per device

Instead of defining a password, users authenticate on first use of each device. Later entry uses fingerprint or Face ID; older devices continue through username-based access.

02 · Receipt path

One explicit capture—not the same image twice

Users whose national ID card has not arrived get a dedicated receipt path and capture the receipt once.

03 · Card capture

Front and back have real guide frames

Each side of the national ID card has a specific framing guide so users can place the right image in the right area.

04 · Signature

A larger signing canvas

We increased the signature area to reduce the difficulty users experienced on smaller devices.

05 · Required information

One long form became two readable steps

Because the data was mandatory, we kept every field but split the supplementary information into two sections with clearer progress.

Leadership principle

A design review should create room for evidence to challenge the team’s assumptions.

06 · OutcomeRetested · Development

The revised design reduced the confusion observed in testing.

The refined experience was tested again, handed off, and entered development.

It did not reach production, so this case makes no conversion, completion-rate, or post-launch impact claim.

Main learning

Usability testing should challenge a design, not validate the designer.

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